Infantry Co. Founded by a Hong Kong–Canadian designer, Infantry Co. was built on a conviction about what military-style watches could be — not military-surplus

Vayth Yudian founded Vayth in Indonesia in 2022 after years of collecting at the level most micro-brand founders never reach — Urwerk, De Bethune,

Jack Turner Jose “Manolo” Martinez named his brand after two of the most influential figures in his career: Jack Patrukio and Winston B. Turner,

EZA Automatic EZA’s automatic chapter is the heart of what makes the revival meaningful. When Adriaan Trampe brought the brand back to life in

Wicked Watch Co. Pascal — a Basel-born finance and banking graduate — describes himself as “a real watch enthusiast, not a professional designer, marketing

Humism David Sze spent fifteen months prototyping before the first Humism left his hands — fifteen months calibrating the exact weight distribution of rotating

Oan.gio Nghia Nguyen Dai spent six years overseeing production and innovation at a prominent French luxury watch brand before leaving with no clear plan.

Earthen Company Ceramic as a watch case material has long been the exclusive preserve of brands charging four or five times what the Earthen

Furlan Marri Andrea Furlan — a Swiss industrial designer trained at ECAL with stints at Chopard, Hublot, and alongside high-complication specialist Dominique Renaud —

Nomad Watch Works Nomad Watch Works began in 2018 as a NATO strap specialist — a focused entry into the most misunderstood segment of