Valimor
Raymond Jones spent fifteen years in watch industry roles across Dubai, Japan, the United States and Switzerland, watching brief after brief reject the design ideas he had been quietly accumulating. When he finally founded Valimor in 2018 — the name drawn from “valiant” and “armour” — he made every decision himself: the dragon scale engravings, now patented across 27 EU countries and the United Kingdom; the sword-shaped hands; the crown-shaped crown; and the natural stone dials in lab-grown opal, mother-of-pearl, and flame opal, each one distinct.
What We Achieved
MUSE Design Award Gold (USA 2023) · A’ Design Award Bronze (Italy 2024) · London Design Award Gold (2024) · DNA Paris Design Award (2024). Four international design awards in two years. The dragon scale engraving pattern is patented across 27 EU countries and the United Kingdom. UFC Champion Dustin Poirier is a brand ambassador.
27 Countries with Patent
4 Design Awards (2023–24)
60 Hours Power Reserve
Origin
Raymond Jones’s primary reference library is the Musée de l’Armée in Paris. The medieval armoury informs every case design; the Arthurian legend structures every collection narrative. After fifteen years of rejected industry pitches, he built the watch he had always envisioned — because no one else was going to.
Design Philosophy
Wearable mythology at an accessible price point. The high-end maisons occasionally gesture toward Gothic or Arthurian themes at five and six-figure price points. Valimor builds it structurally — in every element, from the hilt-shaped buckle to the Celtic pattern rubber strap designed with a Viking pattern specialist. The stone dials are lab-grown to produce consistent but unique patterns; no two are precisely identical.
The Collection
The Caliburnus II is the flagship — five dial variants spanning Lake Opal, Flame Opal, Mother-of-Pearl, and Black Knight. The sword hands appear to emerge from the dial itself, completing the Arthurian tableau. Miyota 8315 movement, 316L stainless steel case, sapphire crystal. The specification earns its place; the design earns the conversation.