Earthen Company
Ceramic as a watch case material has long been the exclusive preserve of brands charging four or five times what the Earthen Company asks. Co-founders Johnathan Chan — also a co-founder of The Horology Club — and Stanley set out to change that with a single purpose: to democratise ceramic. Their debut Summit Collection — three alpine-inspired field watches priced at USD 899, limited to 100 pieces each — arrived covered by Monochrome, Worn & Wound, Time+Tide, A Blog To Watch, and Deployant, all within days of launch. For a debut from a first-release brand, that is not normal.
What We Achieved
The Summit Collection is widely regarded as the most affordable ceramic-cased watch in the world at its launch — below USD 900 including two straps. Covered simultaneously by every major independent watch publication on launch day. Sold out its initial run of 100 per model. Restocked.
$899 Entry Price
38mm Case Diameter
3 Debut Configurations
Origin
Johnathan Chan is an avid skier who wanted the ultimate ski watch — water-resistant, legible, built to last, and wearable in a world where most ceramic-cased watches cost north of SGD 5,000. He and Stanley are “collectors and designers first, not watchmakers.” That honesty runs through the entire brand identity without apology.
Design Philosophy
The Summit Collection is a restomod of the vintage alpine and RAF pilot watch — mid-century sizing and dial conventions, contemporary ceramic case technology. The bezel carries a satin finish; the case sides are brushed; the texture difference is more pronounced on black ceramic. A small skier logo above six o’clock references the founders’ love of winter sports without overwhelming the dial’s military restraint.
The Collection
Ceramic cases in black and white. Arabic numerals. Railroad tracks. Miyota 9039 (a 3.9mm-thin automatic from Citizen’s premium 90-series, rated ±10–30 sec/day, 42-hour power reserve). Double-dome sapphire with double AR coating. Each model ships with a sailcloth rubber strap and NATO, because the brief requires versatility. Two straps, one price. No fuss.