imoo Founded in 2010 by Jin Zhijiang under BBK Electronics — the Guangdong-based conglomerate that also owns OPPO and Vivo — imoo emerged as

Leathwoods Leathwoods is a small studio — a team of three — producing handcrafted wooden watches, sunglasses, and bracelets built around the premise that

Agelocer Registered in 2013 and headquartered in Guangzhou, Agelocer occupies the emerging tier of Chinese independent watchmaking defined not by horological heritage but by

OCTO Octo held the limelight in the 1960s and ’70s — Swiss-born, internationally established, worn by showbiz figures and people on the street in

Brigade Brigade Watch Co. states its position without qualification: high-end finishing, military-grade utility, no compromises. The brand took the expertise of precision watchmakers and

Soleilhac Samuel Soleilhac arrived at watchmaking through a path the industry would not have designed for him. Electrician, fitness coach, cybersecurity consultant — each

Tessé Watches Thomas founded Tessé Watches in 2024 with a purpose that most brands would consider too personal to put at the centre of

Ophion Miguel Morales Ribas trained as an architect in Madrid, spent years studying neoclassical design, and co-developed his watch brand alongside a classmate from

Avantist Keeran Janin was born in Brunei in 1981, raised across Brunei and Singapore, and spent formative adult years in Geneva — where, walking

Vayth Yudian founded Vayth in Indonesia in 2022 after years of collecting at the level most micro-brand founders never reach — Urwerk, De Bethune,