Nomad Watch Works
Nomad Watch Works began in 2018 as a NATO strap specialist — a focused entry into the most misunderstood segment of watch accessories. Six years later, founder Bing operates two Singapore showrooms, a bespoke atelier at The Flow on East Coast Road, and four distinct product lines serving collectors locally and internationally. What started as a single strap category has become one of the most complete independent strap operations in Southeast Asia. The 2025 brand refresh formalised what loyal customers already knew: this is not a strap retailer. It is a craft atelier with a retail presence.
What We Achieved
From a single NATO strap brand to a multi-format Singapore retail operation recognised internationally as one of the leading independent strap makers in the world. Nomad now spans four product lines, two showrooms, and a fully bespoke custom programme — all grown organically from a founder’s conviction that the strap deserves as much consideration as the watch.
2018 Founded
2 Singapore Showrooms
4 Product Lines
Origin
Nomad began where most collectors begin their strap curiosity — with the NATO. From that starting point, Bing built progressively upward into leather, exotic skins, then bespoke, then storage. The progression mirrors its customer base, which grew alongside it and demanded more at each stage.
Design Philosophy
The right strap changes a watch more than any service. Nomad’s philosophy is built on this conviction — that the strap is a legitimate creative decision, not an afterthought. The Atelier consultation process begins with the watch, the wardrobe, and the occasions the customer dresses for. The strap follows from there, not the other way around.
The Collection
NATO and nylon for everyday versatility. Leather in a full spectrum of finishes and thicknesses. Exotic skins — crocodile, ostrich, stingray — for collections that demand distinction. And the Atelier programme: fully bespoke, hand-stitched, available only through in-person consultation at The Flow on East Coast Road.