Infantry Co.
Founded by a Hong Kong–Canadian designer, Infantry Co. was built on a conviction about what military-style watches could be — not military-surplus aesthetics bolted onto fashion cases, but watches designed with the legibility, durability, and restraint that genuinely functional tool watches require. The brand operates with 100% original designs developed by an in-house team. It has since expanded into an unexpectedly wide range of pop-culture collaborations — Transformers, One Piece, Kamen Rider, Peanuts, Monopoly — that have introduced a whole new category of collector to the brand without diluting its core identity.
What We Achieved
Infantry Co. has built a global collector community and distribution across multiple continents, with strong Trustpilot ratings and a reviews profile that consistently highlights value, quality for the price point, and communication transparency. The Revolution series NH35 autopilot has become a genuine everyday military automatic at an entry-level price.
100% Original In-House Designs
NH35 Revolution Automatic Movement
5+ Active Collaboration Series
Origin
Founded by a Hong Kong–Canadian designer with a genuine design background and a commitment to military aesthetic authenticity. The name and the ethos are aligned: Infantry is not a lifestyle brand using military references decoratively. It is a functional-design brand that happens to draw from military heritage — the legibility requirements, the durability expectations, the restraint on decoration.
Design Philosophy
Legibility first. Every dial decision — hand design, index style, contrast ratio, lume specification — answers to the question of whether the time can be read quickly and clearly. Military DNA without military exclusivity: the watches are made for everyone who values that functional design language, not only those with service connections.
The Collection
Revolution (military automatics, NH35), Essential (everyday chronographs), DIY (modular, customisable), Aviateur (pilot’s watches), and the collaboration series. The modular DIY line is particularly notable — it allows collectors to swap components and personalise their watch, a feature that reflects the brand’s understanding of what keeps collectors engaged beyond the initial purchase.